Happy creators

So many indies are obsessed with achieving super-successes, that they miss the magic of simply staying afloat at all.

Don’t forget: Most businesses fail. Most.

Being able to earn more than you spend, keep the lights on, do it all again tomorrow, IS successful.

Not having a yacht. Not flexing on each other with so much testosterone everyone risks getting everyone else pregnant.

Not a hot new stayup.

A cool old stay-up.

If more people remembered that, we’d see a lot more exciting products, niche delights, and happy creators in the market.