Two questions

When you create any marketing material

Ask yourself 2 questions…

1. Value: How valuable is it to my target market?
2. Enjoyment: How much enjoyment does it create?

Then put them on a graph:

• Make Value the X axis
• Make Enjoyment the Y axis
• Put your marketing material on the graph
• Put competitor material on the graph

It’ll reveal more opportunity than you ever imagined.