Deals in disguise

What are you really buying?

When you buy a car, are you buying mobility, freedom, or status?

Let’s say it’s freedom. Does freedom mean speed, or off-roading ability, or top reliability scores?

Let’s say it’s reliability scores. At what cost to the other variables factoring into your purchase?

We’re rarely buying what we think we’re buying.

Usually, we’re buying an expression of what matters to us.

We should be minddful of that as buyers, and as sellers.