Instead of growth

Great businesses don’t focus on “growth.”

They focus on:

• Products worth sharing
• Pages worth clicking on
• Brand worthy of fandom
• Videos worth a big smile
• Content worth consuming
• Experiences worth repeating
• Ads worth being interrupted by
• Emails worth looking forward to
• Profitability to do it again tomorrow

Growth isn’t the input.
Growth is the by-product.

Not because you ‘made it happen’.
But because you ‘let it happen’.

Isn’t that better?