The iPhone 16E lesson

The iPhone 16E launch teaches us a valuable lesson.

One we should all learn:

• On paper, it’s inferior to others in-class
• On social, it’s ridiculed for the price
• In reality, it’s going to do great

Because it’s consistent. We know what to expect from the brand today, and tomorrow. And in smartphone-land, that’s a pretty rare thing. Samsung is similar to this, which is in no small part why they’re the two top smartphone brands.

Consistency and experience go a long way.

A longer way than spec sheets ever do.