Amazon's new experience

If there’s only one lesson we can take from Amazon’s press conference,

It’s this: Experience over Product.

Amazon conferences usually announce lots of new gadgets.

But they don’t have great product record:

• Products often get discontinued
• Quality control is hit-and-miss
• Underpowered hardware

So this time, they made Alexa Plus:

• Works on all current hardware
• Natural, AI-powered help
• $0 for Prime members

The experience got better,
So everything got better.

Maybe your users don’t need more products.
Maybe your users need an amazing experience.

Maybe your users will buy more of what you already have, thanks to that experience.

Isn’t that better?