Track this instead

You’re tracking the wrong data.

(If you want more customer signups)

You might be tracking the ‘easy data’:

• Site visits
• Email opens
• Offer signups

But optimizing just for those can cause problems.

The solution? Track sentiment:

Instead of clicks?
How excited they are to join.

Instead of cancellations?
How eager they are to stay.

Instead of affiliate signups?
True fans.

It’s hard to track. But done right, it’s hard to ignore.

Isn’t that better?