Beat that, best practices

Marketing ‘best practices’ aren’t best.

They’re just:

• Most quoted by the uninitiated
• Most common in an industry
• Most frequently sold to us

That doesn’t make them best.

So if people are online to…

1. Check on friend/brand
2. Learn something
3. Be entertained
4. Buy things

…then your ‘best practices’ should give them 2+3 until they 1+4.No ‘best practice’ can best that!