Selling to the wrong market

Selling to the wrong market can ruin everything.

If you have a Ferrari for sale and you’re pitching it to people who you thought would like one (kids who pick Ferraris in their favorite racing videogames perhaps) then you’re going to hear a lot of Nos.

And maybe Ferrari thought, “Right, let’s just try to sell these with no profit at all, zero, let’s just see if anyone will buy because now we’re feeling insecure about ourselves”.

They’d still hear no (still can’t afford it).

And maybe Ferrari would think, “Oh man, let’s try to give it away for free and see what happens”.

And they’d still hear no (don’t have drivers license).

And maybe Ferrari would think, “Oh man we’re worth less than free, we’re an absolute abomination and should quit”.

All because they spoke to the wrong people.