Demand gen?

Whoever named “demand gen” had a superiority complex.

We don’t ‘gen’ demand. Or even revenue.

We only get to ‘gen’ great experiences that people thank us for, what they’d miss if they were gone.

We’re in the “lead the horse to water” business.

Not the “make it drink” business.

We don’t win by whipping the horse to drink.

We win by making the water tastier.