Fun Google Searches

Everyone knows how to do a Google Search.

So this is how Google does marketing for Search:

• Search “Google in 1998” and you get retro Google
• Search “Google Pacman” and you can play Pac-Man
• Search “Atari Breakout” and you can play Breakout
• Go offline and Chrome gives you a dinosaur game

See a pattern?

They’re doing 2 things:

• Adding value (learn about those things in really visceral ways)
• Adding enjoyment (they’re all entertaining and enjoyable)

So we love to Google things.

We love the surprise of finding new ‘easter eggs’.

We love to tell our friends when we discover a new one.

If boring activities (like searching things) can be delightful…

…How much more delightful can YOUR product/service be?