Logos on boxes

Imagine: You receive an Amazon parcel.

But instead of an Amazon logo on it, you see…A giant photo of Bezos’ face.

Odd…?

Like it or not, the PFP is the new Logo.

Bezos’ brand affects how we see Amazon.
Cook’s brand affects how we see Apple.
Elon’s brand affects how we see Tesla.

Elon stumbles? Tesla stock tumbles.

But it’s a good thing, really.

Because it means:

• Brands get personalities (someone we like)
• Marketing is like getting to know a new friend
• Sales is like deciding to go on an adventure together

So optimize for that:

• Learn WHAT your buyers want
• Learn HOW they enjoy receiving it
• Produce an amazing experience around the two

As far as marketing and branding goes…

It sure beats “put logos on boxes”, doesn’t it?