Beyond April Fools

Why do brands limit creativity to April Fools?

They’re missing out on:

• Delighting buyers year-round
• Shipping share-worthy experiences
• Building a personality to be known for

Take FigPals for instance, a little pet that follows designers around while they work in Figma. Designers loved it, and took to social to beg for it to stay, after they revealed it would only be available for one week.

It took the spotlight off recent questionable AI decisions, and focused on what they’re about: multiplayer creativity.

They established lots of new brand equity.

The question is… Why wait for April Fools?

Why not make great experiences that delight your user base year-round?

Isn’t that better?