We hate when brands

We hate when brands do:

1. Sensational webpages with ‘killer offers’
2. Emails trigged by browsing behavior
3. Follow-up emails that add no value
4. Sales calls that try to sell vs help
5. Pitchy content on social media
6. Silly false-scarcity tactics

We love when brands:

1. Make a superior product/service
2. Make a great buyer experience
3. Let us try that experience
4. Help us if we ask for it

That’s it.

The Internet would be a pretty awesome place if more businesses behaved that way, huh?