Sales vs Movement

I’ve long felt that the primary export of ‘sales’ shouldn’t be ‘sales’, but ‘movement’.

To move them forward. With you, or someone else, or with themselves, doesn’t matter.

And that similarly, it doesn’t stop with the ‘close’; that movement needs to continue and continue and continue.

Where there should be movement, there should be sales.

Where there is no new movement, there is inertia.

What if the enemy of sales isn’t “not selling”?

What if the enemy of sales is actually “inertia”?