Good vs Bad ads

What’s the biggest difference between Good vs Bad ads?

It seems to all come down to 1 thing: How much you value other people’s attention.

• Bad ads think they ‘deserve’ a win.
• Bad ads don’t try all that hard.
• Bad ads spray ’n’ pray.

VS

• Good ads know they deserve nothing.
• Good ads do something special.
• Good ads honor the user.

And it’s getting worse, as Meta AI trains to make copy/creative for your competitors.

So now’s the time to do better:

• Don’t ‘deserve’ attention.
• Do something special.
• Do revere your users.

There’s still plenty of room for those who do that.