Seize attention…?

Marketing gurus tell us to ‘seize attention’…

But great marketing doesn’t do that.

1. When you ‘seize them’:

• You’re the ad they click to skip
• You’re the promotional email they ignore
• You’re the landing page they bounce from

2. When you ‘edutain them’:

• You’re the content they skip ads to see
• You’re the email they look forward to getting
• You’re the landing page they tell others to check out

Choosing #1 is easy up-front, hard over time.
Choosing #2 is hard up-front, easy over time.

What’s it to be?