Upside down creation process

If you write books, it’s easier to write for your people, than to find people who want what you wrote.

If you make products, it’s easier to make products for your people, than to find people who want what you built.

If you create art, it’s easier to paint for your people, than to find people who want to buy your work.

Learn them, know them, create for them.

Much easier than creating, then trying to find a buyer.