If marketers couldn't lie

If marketers couldn’t lie for 1 day,

this is what would happen:

Brands relying on killer offers & social proof would suffer:

• Deceptive headlines would disappear
• Big bold claims would be toned down
• Half-truth testimonials would vanish

Brands that created amazing buyer experiences would flourish:

• They continue making what users want
• They continue giving it to them in enjoyable ways
• Users continue to love buying from these brands

What would happen to YOUR industry, if lying was banned for a day?