What's the big idea?

“What’s the big idea?!”

The best marketing knows the answer:

• Great creative focuses on one big idea
• Great campaigns focus on one big idea
• Great newsletters focus on one big idea
• Great pitch decks focus on one big idea
• Great sales demos focus on one big idea
• Great online courses focus on one big idea
• Great email nurture focuses on one big idea

If only there was a pattern to all these, huh?

A “big idea” runs through the entire buyer experience.

From first attention, to brand champion.It focuses everything you make around a single goal, angle, feeling or metaphor.

It makes you memorable, shareable, enjoyable, trustworthy, and a subcategory leader.