Draw-in

Follow-up doesn’t work.

They say it’s where sales happen, but in reality:

• More of what you don’t want, doesn’t make you want it.
• We don’t want you to ‘check in’ or ‘circle back’ with us.
• What we DO want, is ‘draw-in’.

In this video, I explore ‘draw-in’ and how it’s a superior, drop-in replacement for ‘follow-up’.