There’s a map for that

We’ve talked about drawing the map before.

What do we do with all these maps?

• Draw them where you shine: Your body of work is–or should be–the best in the world for your audience. There’s no map for that, you’re the pioneer. Following a map will only give you results equal to others.
• Follow them where you don’t: Outside of your body of work, others are seeking to be the best in the world for their audiences. Are you their audience? Following their map allows you to inherit the best path forward for people like you.

If you try to enter the market with no maps other than the ones you plan to draw, you’ll get lost. Outside your area of genius, remember: there’s an app for that.