Just how it works

I was trying a product recently.

It seemed good. Seemed powerful. Seemed like it’d maybe be useful.

Then it put on a show — made the learning experience enjoyable, and added unnecessary experiential niceties that moved me from “this seems useful” to “Oh I really like this thing”.

A great product isn’t enough.

A great product with a great experience is everything.

Because we’re messy emotional creatures that value connection and experience over logical, pragmatic decision-making.

Just how it works.