People aren't logical

People don’t want your affiliate links. They want to feel belonging.

People don’t want your special offers. They want an experience worth repeating.

People don’t want you sell them. They want you to make things they can’t wait to buy.

People don’t want you to cut costs. They want you to invest in them, and they’ll invest in you.

People aren’t logical. So don’t build plans based on logic.

They’re emotional, social, irrational, tired, scared, bored. Build plans with that in mind.