Out-give-able

“Raise your prices!”

You hear this all the time.

Gurus make it sound like a confidence game, where the most delusional heights of confidence mean you’re worth most to the market.

But that’s not true, is it.

So instead of pursuing a raise or “raising your prices”, think of it this way:

When I have 20X extra value to share, I raise the price 10X.

That means you’re helping people so much more, while making your gift even greater.

Be out-give-able.