Marketing and the toy industry

The toy industry powers the cartoon industry. Great cartoons are made, because they’re propped up by merchandising that lets us explore the worlds we enjoyed watching so much.

Why isn’t marketing and business the same?

Why isn’t marketing like the cartoons we thoroughly enjoy watching and experiencing - the best experiences in the world - fueled by the sale of products and services that let us explore those worlds further?

Smells like opportunity for every brand prepared to be brave, and create things people genuinely want to experience, that lead to products people genuinely want to guy.