Proposals and Pitches

If you got down on one knee in front of your beloved, and said…

“After careful evaluation of all the available suitors, l’ve resolved that you are the most likely to satisfy my needs. Marry me.”

…how do you think that’s going to go?

Most businesses plan their go-to-market and sales conversations to be received like this.

Most businesses plan to receive proposals like this.

When you plan to do better, the results are staggeringly different.