It's a choice

Animals keep evolving into like crabs (carcinization).

Software keeps evolving into enterprise B2B SaaS (en$h*ttification).

But not always.

It’s popular, a well-documented path to The Big Bucks ™.

But we can also choose to remain committed to those in our care, to those we set out to serve, and to those for whom we can be of most value.

It’s a choice.