Pages are chapters

A website is not a silo.

It is a baby-step in a much larger experience.

People don’t sit basking in your site for days. They go there because it serves a purpose in a broader narrative.

Make it beautiful (to them), make it so valuable they’re confused by how valuable it is (for them), make it so good they tell the others.

But it’s not 2010 anymore. There’s a whole ecosystem around your site, and if it’s built without fully appreciating that ecosystem, it’s not going to work very well. The best sites know this.

Don’t build pages. Build chapters in a larger story.