Market leaders

There have never been more brands than there are today.

Competition in every field. Noise everywhere.

If you’re the same as the others, they’ll pick the market leaders.

If you’re slightly better than the others, they’ll pick the market leaders.

If you’re slightly different sounding than the others, they’ll pick the market leaders.

If you try to win on having a few more features, they’ll still pick the market leaders anyway.

So why try to be slightly better, slightly different, and have more features, looking mostly the same as the others in your space?