Selection time

You have twelve great options. Which do you choose first?

Whether it’s choosing a content strategy, code framework, A/B test, or market segment, we have choices on how to choose:

• “I’m not sure, let’s discuss it some more.” Most teams choose this one, even for tiny concerns. It’s laziness disguised as collaboration.
• “I’ll just pick…that one.” This is the second most popular choice. Decisions are made without record or method, until we get lucky.
• “I’ll sort them and start at the top.” Sorting by any means (expert input, risk, investment) enables us to learn quickly what makes a winner and what doesn’t. Every selection teaches us and guides the next.

Laziness, luck, or learning… Which is it to be?