Being your own customer

Would you do business with you, based on how you treat yourself?

• Your attention: Does your team give itself as much attention on internal projects as it does to customer-facing work, or do you instead resemble a slow, unpredictable service provider?
• Your process: While working on your own projects, do you use the process and discipline you’d show your customers, or do you freestyle it with vastly different responsibilities and standards?
• Your referral: If judged only by your experience of your last internal project, would you refer yourself to others?

For many, the internal experience is vastly different to that which others experience. What if the mechanic didn’t drive a bad car? What if the cobbler’s son did have shoes?