An elevated option, an accessible option

Toyota and Lexus.

MAD and MB&F.

iPhone 17e and iPhone 17 Pro.

Bundled membrane keyboards and hot-swappable mechanical keyboards.

Book and signed book.

Some people want the accessible one, others want the elevated one. It’s not really up to us to decide for them, or what their reasons should be for choosing one over the other.

Take how our StrategyComics product has an accessible option (bespoke strategy, wrapped in a selection of pre-made stories) and an elevated option (same strategy, entirely bespoke story and artwork).

Many want the accessible option. Some want the elevated one. Their choice.

What might your accessible and elevated options be?