More creative, not less

We’re at a crossroads.

When AI can generate an image that looks like what’s in your head…
Like what you’ve seen before and want to see again…

We get a choice:

1. Choose to engage a creative who will bring a new perspective, a new idea, a new take on an old theme
2. Just take the generated image, advance nothing, and not care one bit

But it’s not so simple.

Creatives will worry about people choosing Option 2…
But the problem isn’t necessarily Option 2.

The problem is that fewer and fewer creatives want to show up fully to Option 1.

Many creatives are phoning in their creativity to inspiration galleries or prompting-in-secret.

The solution isn’t to whine about Option 2…
The solution is to show what Option 1 is capable of.

Now’s not the time to be fearful, nor lazy.
Now’s the time to be more creative than ever before.