Winning on price

If you make your price cheap because you think it’ll win more customers, beware.

The moment someone else is cheaper, they’re gone. Because they bought you on price.

Do you want to be bought for price?

Or do you want to be bought for value, novelty, relational equity, contribution, status, or any number of other reasons?

Most of them are a race upwards, to provide more value, more novelty, more contribution, etc.

Only price is a race downwards, to zero.

Are we really going to choose that one?