Excellent for business

I don’t know about you…

But I’d rather a short, thoughtful video emailed to me, than a show-and-tell screen-share Zoom meeting. That way, if we meet, we can do so quickly, where I’ve been briefed, and I’ve had a chance to digest what you wanted to show me.

Now apply this to what you’re building…

Are you sending 30 page PDFs for review, or shooting fun videos folks can watch without thinking too hard?

Are you writing sterile, lengthy, AI-esque emails, or sharing brief, hand-written emails filled with your personality?

Are you blasting everyone with cryptic pitches, or popping over witty-yet-insightful gifts that folks can inquire about if they’re genuinely interested?

It’s always possible to respect people’s time, remember they’re human too, give them a gift, and make them smile.

It’s, dare I say it, excellent for business.