They'll move on
We’re cancelling a SaaS subscription in our business soon.
One we’ve maintained for close to 15 years, every month, for a not-insignificant sum of money.
One I even used to have a tshirt for.
Why?
Because they got lazy and greedy.
Rebranded, tacked on AI features nobody asked for, then increased our subscription fee by 11X, overnight, with nothing more than an email notification.
11X.
People have taken to forums worldwide, outraged and confused. The company has said nothing in response.
It’s a good lesson that if you look after your people, they’ll look after you (long, tshirt-wearing tenure). And if you take them for granted or treat them unkindly, they’ll move on.