Souvenirs

I queued for the original iPhone.

I queued for the original iPad.

I don’t queue for things anymore.

When Apple meant something… when it told a story about revering artists, thinkings, makers, doers… that story was worth queuing for.

And buying the story just so happened to come with a small black rectangle as a souvenir.

It doesn’t mean anything anymore, and so I don’t queue.

Those affections now lie with more nuanced things, like specific japanese brush pens I can’t get enough of, as they continue to tell a story that resonates with me.

Clearly, Apple is doing fine. But most of us don’t benefit from trying to glean insights from multi-trillion dollar strategies. Most of us benefit from seeing what moves people, what stories they tell themselves, what change they seek to make, and equipping them with that, instead.

Then perhaps they’d like what we make as souvenirs along the way, too.