Do you

Your industry all uses a certain app that doesn’t suit your workflow?
You don’t have to care. Do you.

Your industry decided AI needs to be used for everything, but you don’t want to?
You don’t have to care. Do you.

Your industry thinks something is fundamentally right or wrong, but you disagree?
You don’t have to care. Do you.

Your industry works at a certain pace, and that pace isn’t your preferred pace?
You don’t have to care. Do you.

In the 17 years since I started my business, I can’t think of many things I completely agree on with any of the industries I touch.

And yet here we are, 17 years later, profitable, and happy.
Do you.