The bar for excellence

If you want your brand to inspire creativity in humans, don’t phone in your creative to AI.

If you want to be seen as a luxury vehicle brand, don’t put Spider Man trailers on the dashboard.

If you want your brand to educate children, don’t price it out of reach of their parents.

If you want to appeal to any demographic, don’t represent the opposite of what they believe in.

These branding mistakes are happening in real life, right now.

The bar for excellence has never been lower.