Affiliation and status

Build in affiliation and status into your project.

Folks have lots of reasons to buy, go to, or join something…

But behind those reasons often lies affiliation and status.

Why do people buy iPhones? Affiliation with the blue-bubble crowd and other Apple enthusiasts. Status of feeling like a modern, creative professional who can afford it.

Why do people buy things from Mr. Edutainment? Affiliation with others who think growth should be fun, and aspiration alignment in pursuit of a fresh exciting brand of their own. Status of wanting being seen as someone for whom their ongoing development is high priority, career prestige, and ahead of the game in modern leadership.

Why do people buy your thing? There may be some clues in your your answer to those two ingredients.