Commercial creative’s job

Why did Apple’s latest Mac Mini ad create such a stir?

People thought it was AI generated, but it wasn’t.

Apple showed the world a behind-the-scenes video exposing the production process.

Some cheered for human creativity.

Others sneered, saying AI could have done it, trying with their own tokens.

I know which “side” I’m on, but the “side” isn’t the point.

The point is: it being human-made made it remark-able. If it was generated, it would not be.

And commercial creative’s job is to be remark-able.