Infect people

“You need to let little things that would ordinarily bore you suddenly thrill you.” — Andy Warhol

I found this in a book, “Life in the Sloth Lane, Slow down and smell the hibiscus”, a coffee table book we have on… our coffee table (my wife loves sloths).

It may be true of sloths.

It may also be true of Apple, when they decided to make the Apple II.

Or maybe of Teenage Engineering, when they decided to make the OP-1 Synthesizer.

Or maybe of Braun, when they decided to make the (silent) AB 1 alarm clock.

Or maybe you, when you decide to pursue that niche interest with such infectious enthusiasm, that we can’t wait to try it just so we can get infected, too.

Infected is a good word for it. Infect people.