The answer to our worries

Most teams competing in the marketplace have a lot of worries, be they spoken or unspoken.

Many have simpler answers than we’d care to admit:

• If you’re premium, don’t worry about those who can’t afford it.
• If you’re niche, don’t worry about the outsiders that don’t understand it.
• If you’re viral, don’t worry about those who haven’t yet heard about it.

This all goes both ways. We can trace our worries back to what we ought to become in order to quell those worries.