Your customer's favourite Pokémon

Think you know your audience well enough?

Name their favourite Pokémon when they were younger.

Everyone had one, if they were into it, and they’ll have a reason for why they chose who they chose.

The reason will be more nuanced than you may think, and it’ll reveal things about them.

Naturally, you’re not going to weight “favourite Pokémon” over any other metric in a business strategy.

But the thought exercise is useful anyway: you don’t know them as well as you think you do. Never stop learning.