You just need to be specific

I talked with a customer today.

He told me the StrategyComic he bought from my company had changed everything about his business, and one part in particular stood out for me:

When he’d gotten really, really clear about who his target audience is, what they wanted, and how they wanted it… they showed up. They matched the exact description the strategy had uncovered and described. And they were ready to go.

You attract what you put out. You just need to be specific.