Agonize

Agonizing over details gets a bad reputation.

Unduly so, I think.

I agonize over details all the time.

Once keys systems are operational…
Once everyone’s unblocked and moving…
Once the priorities are clearly understood…

I agonize.

I agonize over key art, so it looks exactly right.
I agonize over words, so they sound and feel right.
I agonize over characters and their personalities.
I agonize over layouts, type, and brand voice.

Why agonize, when good is usually good enough?

Because it matters. Because I care. And that’s rare these days.

Skipping out of care is skipping out on a rarity that makes your work special… providing you keep shipping.

Care is usually only found among the excellent, and those who never ship anything.

Just be careful to end up in the right camp.