The reputation path

You can “get more SEO” if you trade a few quality thought pieces for a sausage-factory of slop.

You can “get more clicks” if you become less discerning about the quality of the collabs you push on your followers.

You can “get more views” if you trade an honest voice with sensationalism.

But it comes at the cost of a reputation that means anything to anyone, compared to sticking to quality, and allowing it pay off each time someone is so amazed with what you do that they can’t help but tell the others.

Not many take the reputation path, despite it being the best long-term path. Turns out it’s both better and easier, then.