Ideas vs challenges

Which is better?

• Ideas are solutions in search of a problem. “What if we were to…” is the foundation of most ideas. A theoretical solution which needs connecting to an underlying problem.
• Challenges are problems in search of a solution. “How on Earth do we…” is the foundation of most challenges. A real problem which needs to find some sort of solution.

If we want to make impactful work, we don’t always need a great idea. We simply need to set a challenge.