Either works

We like to search for the ‘best’ way to do things. But what we often find is a subjective ‘either works’:

• Accessibility: Elite and rare, or available to all. One removes access, the other makes it a goal. Either works.
• Longevity: Lasts forever, or limited time only. One can become an heirloom, the other exists for the moment. Either works.
• Quality: Hand-crafted with care, or mass-production economy. One carries meaning, the other carries savings. Either works.

What matters is that we’re consistent with the values behind our work and our audience and that we deliver on the promises we make to the market.